Remember when you were a teenager and you had a music act you were obsessed with? No matter what decade, everyone had their favorite.
In the 80s, it was probably Michael Jackson or New Edition. I'd bet my bottom dollar that in the 90s, there were a lot of Soul 4 Real & Boyz 2 Men fans. For those of us who experienced our teen years in the 2000s, it could have been anyone from Lil Bow Wow to Mindless Behavior. With that in mind, think about what you did to support your fave. Whatever they had available, you made sure it was in your possession. You bought the CD’s, tickets & backstage passes, the t-shirts, the book bags, the coasters, lunch boxes, the pins, & the roll of stickers. You name it you bought it! If you didn't buy it, you begged your parents!
As obsessive and annoying as this behavior may have been to some, there was nothing inherently wrong with supporting something or someone you believed in or identified with. Now, let’s fast forward to today.
In 2018, we may not be buying collectible lunch boxes and fan club jackets like we used to, but there are still many necessities and luxuries that we purchase on a regular basis. Clothes, personal hygiene products, cosmetics, and food are the first ones that come to mind. No matter what, these items will be purchased, but who exactly are we buying from and are there other options? We are at a point in history where black people and people of color have come so far, yet not far enough. Blackness has become the face of an entire generation. Whether it is through social media or television, the cultural impact of black culture is evident.
What’s the next step? We don’t just want to see black faces in front of the camera or on the basketball court. We want to see them behind scenes and in the offices. Now is the time to not just have black models grace the covers of products, but own the companies supplying us all of these goods. What many should know is that black ownership is on the rise, and there are many products out there that are not only created for black people but by black people.
With millions of resources and the instant gratification that is the internet at our fingertips, finding and supporting black businesses is easier than ever. Remember what I said about how we were all so eager to support our favorite artist or celebrity? Why did we have this energy and unrelenting enthusiasm? Simply because we wanted the people who we loved and saw ourselves in to succeed. The same concept applies when it comes to circulating the black dollar. The more money we pump into black businesses, the more they will grow! The bigger the business the more visible it becomes.
With this new growth, more job opportunities will arise within the black community. Circulating the black dollar is about more than money. It is about laying the foundation for future generations, leaving a legacy, allowing this new money to turn into old money, and ultimately raising the net worth of the average black household.
Black Business is the new fan club. It is the wave that we should never stop riding. It is time to become the true definition of a fan.
Get excited, go crazy, and tell your friends as you explore and discover new companies and ventures that truly embody the black experience. This will not happen overnight, but for every individual that begins to buy from black businesses, we get one step closer to the ultimate goal.
Stick around for more information and reviews on different black-owned companies.
Thanks for checking us out, and remember don’t just talk about it, be about it.